TV Advert Shoot

When writing my previous post, I remembered another portrait session for the same company, but with one of their other retail brands. This time the image was to keyed into a video, rather than being printed.

Two shots, a forward-facing and a side-facing portrait, of veteran Hong Kong actor and football commentator Chung Chi Kwong were required for a football themed TV advertisement. This was broadcast during the 2022 World Cup to promote sales of drinks and snacks.

The photoshoot was at the advertising agency’s in-house studio, to make it easy for all of the production team to attend and supervise. There was a tight deadline so we needed to get it right first time. The storyboards showed Mr Chung in a floodlit stadium, so I set up the lights to mimic stadium lighting as best I could in the small studio.

Thankfully, Mr Chung was very experienced when it came to being in front of the camera and he was a natural showman. Finding the correct pose was the biggest challenge; it had to look like he was using the megaphone, but without his face or supermarket name badge being covered.